Voetbalclubs starten eigen netwerksite

Almost two dozen of the world’s biggest football clubs including Arsenal, Chelsea, Bayern Munich, Barcelona and Juventus have joined forces to launch a new social media network that aims to replicate the success of Facebook for football fans.

Dugout.com, which has also signed partnerships with more than 150 players including Gareth Bale, Alexis Sanchez, Edinson Cavani, Joe Hart and Neymar, launches globally on Monday in eight languages. The site, which has dedicated profile pages for each club and player partner, promises to offer exclusive content including behind-the-scenes videos and interviews.

“The game today is truly global and fans don’t just want to watch matches, they want to follow their favourite clubs and players across the world, on and off the pitch,” said Elliott Richardson, Dugout’s co-founder and president.

| 28/11/2016 11:40