CNN verliest kijkers

The news for CNN has been bad for a long time, but it got especially bad in the second quarter of this year. Ratings for the network’s prime-time shows plunged by 40 percent from a year ago, and the network’s performance was its worst ever for a second quarter. CNN ties this to bad news — or no news really — because a year ago several breaking events during the quarter enhanced the network’s ratings, while this year the three-month period was relatively quiet.
And all three cable news networks experienced declines in the second quarter among the viewers who matter to news advertisers, those from the ages of 25 to 54.  MSNBC was down by 18 percent and Fox News down by 14 percent, while CNN’s decline was more than double those figures.

After its worst-ever May, and now a worst-ever quarter, the litany of “worst evers” is growing at CNN, which has yet to find an answer to what to do when news is light. The network still steers clear of the opinion-oriented programs that bring regular streams of viewers to hosts like Bill O’Reilly and Sean Hannity on Fox and Rachel Maddow on MSNBC.

Another worst ever for CNN was the rating from the Piers Morgan show at 9 p.m, which was down 32 percent from a year ago, to just 137,000 viewers in the 25-54 group. CNN has never before had a 9 p.m. show do that badly for a quarter.

 

Hella | 27/06/2012 08:23